The Tipping Point: How Little Things Can Make a Big Difference

I picked up The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell after reading an argument in Book Club between Mel and Colleen about Freakonomics and The Tipping Point (can i be any more self-referential?) since i had really liked Freakonomics i decided to read The Tipping Point.
I didn't find Gladwell's ideas to be quite as new and thought-provoking as Levitt's nor did i find them to be quite as opposed to Levitt's a...read more

For those, like me, who can’t always see the wood through the trees when it comes to sticking to the plan.

This was an interesting book. Admittedly, a little dry in places but overall, very readable and thought provoking.

Initially, I thought some of his comparisons were a stretch. But upon further contemplation I remembered one of my favorite Isaac Asimov quotes: "The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'". This is the point he's making; that sometimes it's the small, see...read more

I read this book as I was applying to jobs in marketing, and found myself with a much better understanding of the current philosophies behind the Marketing and Communication business.

Even though this is totally out of date with Facebook, it was still really interesting. It makes you wonder if Gladwell's theory fits with how the Russian ads for Trump were implemented. They were mostly used in the relevant electoral vote swing areas, so they were tailored in a way not described in the book. The "connector" was not a person but the Facebook and Twitter ad technology itself, which according to the book is not supposed to work esp...read more